top of page






An 8-week Step-by-step Money Transformation Self-Study Email course


Worried about your financial situation in case of divorce or job loss?

Feeling trapped and concerned about your financial situation?


Don't know where to start & confused by all the new financial concepts?

Hi, I'm Ann Söderblom


I’m a Swedish, judgment-free kind of money coach on a mission to help fellow working moms in Europe feel relaxed, generous and free when it comes to their money. 

At 10 years old my parents divorced and the company they built up during my childhood went bankrupt. Seeing my mum's struggle, I decided then and there to learn how to manage my money well. 


From that point, I started reading every book that I could find on personal finance and have continued with my interest for more than +25 years now. 


At age 18 I started investing in the stock market and I have done all the beginner mistakes you can think of when it comes to saving, investing and managing your money. 


The financial mistakes I have made throughout the years have cost me more than two hundred thousand Euros but without them, I wouldn't be where I am today. They have taught me countless lessons.


I have lived in Spain, Switzerland and Sweden and have worked in corporate and with my own company. I have two young boys and my husband is from Australia.


Two years ago, at age 38, I semi-retired financially. I still work 60% with my own passion project (this!). My investments cover my modest living costs so I can focus on what I want with my time.


I'm thankful for everything I have experienced and by working with

clients 1:1, it has given me a thorough understanding of the most common money-related challenges working moms face. 


I have from that created a solid step-by-step email course that lets you take back control and get on the path towards financial freedom & Independence! 

Disclaimer: I'm not a certified financial advisor so I will not give you any specific investment or financial advice. I can however teach you enough to make your own financial decisions. (Which is the best way in any case)

"I have always felt stress and anxiety around the fact that I did not pull myself together and took control of my finances. At the same time, I did not know where I should start and did not have anyone to talk openly with about my finances. Ann has been a sounding board for all questions, big and small. She has given me the tools to work with that make it easy for me to get an overview of my finances. Above all, she has made me realize how fun it is to keep track of my numbers and above all that it's not more complicated than you make it. Go Ann - because you are so encouraging and have such a fantastic commitment."

Gry Henriksen


"Ann helped me kick-start my journey to financial freedom. In her (coaching) program, I finally learned how to get into the driver seat of my finances - I feel empowered to invest now, because I fully understand why I want to do it, where I currently am and where I want to go (and how I can get there). Comparing my knowledge now with the one from three months ago, I can see clear and strong progress. Thanks, Ann!"

Frederike A.


Start today and be on track towards a new financial situation in 8 weeks.

Regular price: 495.00 EUR

Now: 179.00 EUR

..have peace of mind and not worry about money because you have it all under control. You are managing your own money like a pro and working confidently towards your financial goals. You have the options & the independence to live your life on your own terms. 


Photo by Xavier Mouton Photographie on Unsplash

My goal is for you to:

The Take Back Control Course is not for everyone.

It's only for you if you're a working mom and:


Your finances are not where you would like them to be & you feel ready to look at your current financial reality.


You want a traditional and proven way to manage your money, not a get-rich-quick scheme.


You are motivated, willing to learn new things and ready to establish habits that support you long term.




With the Take Back Control Course you get:

8 Emails (One per week) with step-by step instructions and links to the Video trainings and the templates. To follow along and implement into your financial life.

8 video training sessions to guide you through every step you need to take when taking control of your money.

One 50 min 1:1 coaching session with Ann Söderblom via Zoom. After you have completed the course for any outstanding questions. (Value 250 EUR)

Easy budgeting, tracking, savings and net worth templates to help you manage your money and understand how everything fits together in your financial life. The actual control station of your money.

An easy to understand checklist (monthly and yearly) to help you manage your money on your own after the Take Back Control course is completed and not miss anything on an ongoing basis. 

Accountability to help you stay on track and complete all the modules. Having a personal meeting with a money coach at the end of the course is a gentle way to keep you on track and accountable.

A step-by-step process to know exactly what to do and when and to accomplish all the things you need to get on track towards financial freedom and independence - and staying on track.


Your investment:

Start today and be on track towards a new financial situation in 8 weeks.

Regular price: 495.00 EUR

Now: 179.00 EUR


Andrea Blanco Acuña

"Through my coaching with Ann, I have been able to develop a habit to review my finances on a regular basis and over the past months I have gotten used to the idea of investing for a peaceful future and early retirement. Budget planning and tracking of goals have been integrated into my routines. Controlling my finances gives me a sense of stability which I find useful during these unpredictable times. I highly recommend anyone interested to plan well for a 2021 and beyond to contact Ann!"



"While I always had money and was aware of what I spent, I reached a point where my business was no longer working, which had a negative impact on my finances and my life in general. Working with Ann opened up my eyes on some money aspects I wasn't aware of. With the tools and pointers she gave me, I feel I have more clarity on the steps ahead, and on how to go about slowly rebuilding up an emergency fund as well as my savings. Above all else, I was able, for the first time ever, to finally discuss my money with someone I could confide in, and that says a lot about Ann's empathetic approach."

Joanna is not her real name, client wishes to remain anonymous


"Money has always been a source of stress in my life, despite the fact that I've had a good income and saved quite a lot. Ann helped me understand the root cause of the stress and gave me several practical tools to handle my finances. I feel a lot more at ease now and finally, know in detail my numbers!" 

Kristina is not her real name, client wishes to remain anonymous.


"To dare to openly talk about money and finances with Ann has been wonderful and something I highly recommend everyone to do. No matter what your finances look like, it is an eye-opener that offers so many opportunities!"

Carola Ericsson


Frequently asked questions

How much time do I need to dedicate to the course per week?

You need to spend on average around 3-5 hours per week. This includes the videotraining session, going over it, own research, templates and implementation. 


Do you offer a 30 day money back guarantee?

If you can show me that you have completed at least 5 of the 8 modules, then yes we can refund you the entire amount.

I’m currently unemployed or struggle to pay my bills. Is this the right program for me?

While the course is very important going forward, it might not be the right solution for you right now. You need to have a basic income to benefit the most from this course.

I have quite a lot of student loan or credit card debt. Will this course work for me?

As long as you can easily make the payments it's no problem. If you are struggling to pay them all, I'm afraid it's not the best course for you. Contact me and I will guide you to the right resources.

I’m budgeting and investing on a regular basis and on track towards my financial goals. Is this the right program for me?

It sounds like you are more advanced and I'm afraid you will not be a good fit for the program.


What do you mean by ”financial freedom and financial independence”?

Financial freedom: not being anxious and worried about money and your financial situation, not having a lot of bad debt, not being limited by your finances to make decisions in your daily life, to have enough savings to be able to e.g. change careers or leave a toxic environment


Financial independence: Not depending on a job or partner to support you for at least a year (you have your own earning power and some financial resources e.g. an emergency fund) or when you are further along your financial journey you can reduce time at work or retire earlier (it all depends on your ability to save, your numbers, income level, goals etc.)

bottom of page