"I saved on average 70% of my income for 9 years which made me work optional at age 38 - and I would do it again in a heartbeat!" Ann S.


Early Retirement Intensive

Would you like to retire earlier than normal?

  • To slow travel, spend time with family and your hobbies

  • To work with something meaningful on your own terms or not at all

  • To spend your days exactly how & where you choose to

Even if you:

  • Don't know where to start

  • Don't want to stop enjoying life

  • Have very little free time


Designing your days exactly how you wish?

Are you dreaming of:

Living off your portfolio income from your investments?

Hi, I'm Ann Söderblom


Having gone through my parent's divorce and bankruptcy as a child, I decided at age 10 to "learn all about money" as a way to protect myself from uncertainty and financial stress.


This lead me to a life-long interest in personal finances and reading every classical book on the topic.


When I was in my 20s and early 30s I made all the beginner mistakes you can possibly think of when it comes to managing your money. I have lost hundreds of thousands of Euros but without those mistakes I wouldn't be where I am today.


They taught me countless lessons. 

I have spent two decades managing my money with trial and error and I can finally say that I have found a system that works. I have also tested this system with clients 1:1 and the results are life-changing.

Today, I'm proud to say, I have a paid-for home and no bad debt. At age 38 I could choose if I ever wanted to work ever again because my passive income covered all my ongoing living costs. Now I work part time with my own online business (this!) because I love it and I have plenty of time to spend with my family, focusing on my health and travel.


I don't say this to show off, I hope to inspire you by showing what is possible with persistence and focus. 

This is my dream life and I want you to live your dream life too!

You earn a decent salary but you are not sure where it all goes

You are ready to make lifestyle changes to have more freedom in your life

You are sick and tired of working stressful jobs and long days

You long to have the freedom of owning your own time

Trust me when I say that a LOT more than we think is possible when we want it badly enough


Book a Call to Apply For The VIP day

"I started my program with Ann back in October 2021 to take control of my financial situation. I really wanted to understand how I could plan better for my long term future. 5-6 months in I have a newfound confidence and Ann has given me a greater understanding and some crucial tools for me to continue my journey. I even got my investment back before the program was completed. I have made much more progress than expected, consistency is key! Thanks so much!!" 

Meiju has since working together with me saved up 7 times the investment of the Money Makeover program, in less than 8 months. She now has these skills forever.

Meiju Thornley Hynynen


"Ann helped me kick-start my journey to financial freedom. In her program, I finally learned how to get into the driver seat of my finances - I feel empowered to invest now, because I fully understand why I want to do it, where I currently am and where I want to go (and how I can get there). Comparing my knowledge now with the one from three months ago, I can see clear and strong progress. Thanks, Ann!"

Frederike has since working together with me saved up 25 times the investment in the coaching program, in less than 24 months. She now has these skills forever.

Frederike A.

Coaching program client Testimonials


Book a Call to Apply For The VIP day

The VIP day is not for everyone.

It's for you if:

  • You have your own medium to high income from either a job, a business or both

  • You are motivated to make some changes and learn new skills when it comes to your money

  • You are ready to make lifestyle changes to get more freedom

  • You are ready to cut your costs and increase your income to be able to put large amounts of money towards your job escape

  • You are looking for the fastest and most enjoyable way to reach financial independence

  • You are ready to do the mental and practical work required to achieve your financial goals

It's NOT for you if:

  • You are not ready for the personal development that is needed to take control of your finances, e.g. prefer to stay in victim mentality


  • You are not ready to do the work required to change your financial life


  • You are looking for investment, tax, insurance, legal or accounting advice

  • You are looking for an automated solution to your finances, with little to no involvement from you


  • You are looking for fast results with little effort


  • You are looking for ways to increase your income from basic to medium/high

0. Preparation work

Templates with instructions for you to fill out before the VIP day so that we have all the information we need and can hit the ground running.

1. Money mindset coaching 60 min

Be challenged and transform your relationship with money and radically save in ways you didn't think were possible so that you make progress towards escaping work-life a lot faster

2. Net worth calculation & discussion 60 min

Deeply understand your starting point today and learn how to track your progress so that you get even more motivated to keep going. This means that you'll have an easier time to reach your goals.

3. Systems review 60 min

We review your money systems so that they are the most effective to reach your goals. Standing orders, tracking, sinking funds, emergency fund, paying yourself first etc.

4. Budget review 60 min

Review of current spending and goal setting with action items and ideas to radically save and increase income so that you grow the amount of money your can put towards financial independence

5. Q&A 80 min

Your questions related to early retirement: savings rates, investing education, calculations, 4% rule, withdrawal strategies, community, resources, inspiration, list of next action steps etc. 


Including a lunch break.


The VIP day includes:

Early Retirement Intensive

With the Early Retirement Intensive you get:

A 6 hour, personal VIP day with Ann over Zoom. You will have access to your own financial coach to give your financial independence journey a flying start or extra boost!

Templates to help you manage your money and be 100% in control.

A complete plan to kick off your FIRE journey or a thorough review, feedback and boost for your current plans.


The Worksheets and resource links (books, blogs etc.) you need to learn and apply what you are currently missing. 

Up to 5 emails after the session to clarify any open topics. To help you with support and any open questions you might have. 

Video recordings of the coaching sessions so that you can go back and listen again and again and implement in your own pace.


Previous investment: 2299.00 EUR

Now: 899.00 EUR

The Early Retirement Intensive


You can also choose to pay 460.00 EUR in two payments.



Book a Call to Apply For The VIP day